How social media reviews impact brand reputation

Social media reviews are the most important asset on the web since it has the power to increase and decrease the rate of success for a business. Social media is a very effective tool to stay with people in a network that facilitates the sharing of information in very little time.

Why customer reviews can help in driving sales success

Online reviews are a determining factor of the success of a business as buying decisions are made by customers after visiting reviews. Companies have a fear of getting bad reviews on their website as bad reviews may lose the image of the company in the market.