Bayerische Motoren Werke AG, a multinational company, headquartered in Munich, Germany, founded in 1916 as a manufacturer of aircraft engines. The company is popular for luxury vehicles and motorcycles. BMW was the world’s twelfth largest producer of motor vehicles with 2,279,503 units in 2015. The company is producing motor vehicles in Germany, Brazil, China, India, South Africa, United Kingdom, United States and Maxico. BMW’s first product was a straight-six aircraft engine called the BMW IIIa. Globally, a large number of valuable customers are using BMW cars and motorcycles, they are also sharing their feedback and user experience online. Customers feedback creates the value of uses of products globally.